DATAPHARM launches pharmacyEXTRA.insights

Introducing the latest from pharmacyEXTRA

At DATAPHARM we believe independently owned pharmacies are the most important pharmacy segment in New Zealand. With more than 80% of pharmacies under independent ownership, the collective strength and potential is clear. We exist to help independent pharmacies to compete, thrive and realise their potential.

With pharmacyEXTRA we continue to develop products and services specifically to support pharmacy. pharmacyEXTRA social has allowed pharmacies to better reach their customers simply and professionally via Facebook and reaches out to over 700,00 pharmacy customers each month.

“Our purpose at pharmacyEXTRA is to enable independently owned pharmacies to be able to effectively compete and thrive,” Don Budge, DATAPHARM Director and Co-founder.

Now we are thrilled to announce our expansion to provide pharmacies with fresh and user friendly insights into the performance of their retail sales with pharmacyEXTRA.insights. Each month we will produce a concise, comprehensive PDF report emailed to the customer with insights about their business from analysis of their Toniq POS system.

We will also offer offer a premium service that allows drill down into the business using best in class analytics tools, allowing the user to view trends, stock levels, benchmarking, pricing and much much more.

Example of one of the pharmacyEXTRA.insight Pharmacy Dashboards

As part of our partnership with PharmacyFirst, pharmacies can access the basic insights service at no cost and the sign-up process is simple involving no software installation. Permission is gained from the pharmacy via a simple digital data sharing agreement which can be completed in a couple of clicks.

The pharmacyEXTRA.insights service will be used to offer further digital promotion opportunities for pharmacies in the future helping independent pharmacies to realise their full potential.