DATAPHARM’s PharmacyEXTRA to Power New PWL PharmacyFirst Initiative
Pharmaceutical wholesaler PWL has partnered with DATAPHARM to provide a range of digital services to its member pharmacies as part of its new PharmacyFirst marketing and support program exclusive to independent New Zealand pharmacies.
The program announced on March 30th to its members and suppliers is designed to provide a large and varied number of free and cost effective options for all PWL member pharmacies. Highlights of the PharmacyFirst program will include new retail product marketing offerings both digital and printed along with strategic retail price opportunities and a focussed programme for medical centre pharmacies. The entire programme is exclusively designed to support independent pharmacies.
DATAPHARM will provide various services including its pharmacyEXTRA program. With pharmacyEXTRA Plus our team of experienced healthcare marketers do the work for pharmacies. We send a monthly email and with just a few clicks the selected content is scheduled to be posted to their Facebook pages. For the PharmacyFirst programme, DATAPHARM will integrate catalogue content into the selection for members, significantly expanding the potential reach and engagement. This increases the value for both pharmacy and their suppliers’ brands.
Initially all 200 PWL pharmacy members will have automatic entry to the PharmacyFirst with the rollout beginning in April/May.