Introducing the latest from DATAPHARM’s pharmacyEXTRA
PHARMAscope is the latest addition to pharmacyEXTRA, a unique way to market to independently owned pharmacies and their customers. Utilising Toniq POS transaction data we can provide you with deep insights into your brand performance in channel - everything from real pricing, stock weight, basket analysis and so much more.
A major frustration for all brand owners is clear information on brand performance especially with respect to your competitors. Pricing information is critical but all too often a recommended retail price is just that, a recommendation with little connection to what really happens in a pharmacy. With PHARMAscope from pharmacyEXTRA you can gain a deep insight into actual transaction pricing of your products in pharmacy and see how much variation there really is in what your brand sells for.
Let's take a look at a real example.
This product is in the top 10 of both the Cough & Cold and Natural Health categories in New Zealand pharmacy. Take a look at the chart below. It shows several interesting things. Firstly it shows that the average retail price was $22.13 over the previous 24 months. Yet the range of pricing goes all the way from one pharmacy selling as high as $29.56 to another selling as low as $8.69! Sure these are the extremes and the Average sales item price plot shows that on average pricing has ranged from $18.91 in April 2022 to a high of $23.74 in October 2023.
Retail Pricing of a Top 10 Cough & Cold Brand in New Zealand Independently owned Community Pharmacy
Brand owners interested in gaining meaningful insights into their brands can make contact us and our Data Analytics lead will come back to you.