PharmacyFirst

Pharmacy Wholesalers (Bay of Plenty) Ltd ‘PWL’ was founded as a cooperative in 1978 by a group of local Bay of Plenty Pharmacies with its sole intention to provide the best returns and service possible for its members, based around a strong regional wholesaler focus owned by NZ pharmacists and not corporate ownership.

the situation

PWL as a pharmaceutical wholesaler cooperative wanted to significantly enhance its offering to members to allow them to better compete in the highly competitive pharmacy sector. PWL wanted a programme that would have many exciting, unique and innovative features and comprising additional services and benefits over and above their current offerings.

our approach

We saw the greatest opportunity for PWL lay with shaking up the staid approach to brand marketing in pharmacy. Instead of static mailed catalogues and only in-store promotion we believed there was an opportunity to use digital tools to promote more effectively for both Pharmacy and Pharma brand owners.

the solution

For their new PharmacyFirst initiative, we worked closely with PWL to create a custom version of our pharmacyEXTRA Plus programme. This would, with just a few clicks per month, allow Pharmacies to have a wide array of digital content communicated to their customers via Facebook. This includes content promoted in their physical consumer catalogues allowing the potential reach to significantly expand.